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Blackberry web service verizon Blackberry the internet verizon Nevada-Thank you for visiting app world.Blackberry online sites verizon Basically, that's the name of research in motion's new wireless store for programs-Or programs-For their popular blackberry phones. But the name also describes the changing face of the mobile world.Phones app world opened wednesday with fanfare at the wirelessassociation expo ctia, held in nevada each year.Nokia promises to launch its app store, ovi, the following month.Palm has a similar store planned to join its new pre phone.And microsoft plans its industry for mobile sometime this year. Those are just the rookies.Google opened its android market four months ago to aid the first android phone, the g1 right provided by t-Mobile or portable.Original, apple's app grocery warehouse, began in july. Phone producers have scrambled to catch up to the iphone's hardware-Its the way they look Pandora Charms Australia and slick touch interface.Now they face the battle of trying to match the software offerings and popularity of the app store or risk losing customers.Companies with the best apps will probably be the survivors of a possible smart-Home number shakeout, companies analysts say. Iphone owners have embraced the download of apps offering remote access to facebook pages, links to entire world wide music service pandora or to shazam, which will reveal the category of songs playing on the radio or piped into the elevator, in numbers that is a had never seen.That raised awareness and visions that a smart phone could do more than manage personal finances or convert currencies. Sound-Phone sales give you the main area of growth in the wireless industry, so it that will run on the phone is important.Sorts of"Me much likewise"App stores are not expected to be big moneymakers for short term installment loan, with 70 percent or more of the revenue going to the software developers.But industry insiders say the real value for businesses is in attracting new customers and retaining their existing ones. "We have very loyal everyone, said rim advertising director shelly sofer. "Carrier's networks value the low churn(Earnings)Among rim owners. We need to make sure there's no reason for anyone to leave, Merchandising apps is not new.Htc, wheel, palm and microsoft supported the little mobile programs long before apple got into the corporation.But previously, the programs were scattered around the web and sometimes available completely from carriers. Shazam, as an example, has been online since 2002 but didn't become a phenomenon until it was embraced by Pandora Bracelets the iphone nation. Apple changed the game by effective at to let it create a one-Stop shop for iphone tool.Based on its popular itunes music and video model, apple's app store allowed developers to create and market apps to several iphone users. "We've been a platform for services, but our applications have been far and wide, sofer menti one d. "What apple company did was open the barn door.It created the possibility with the carriers for rim and others to open similar stores, Apple enjoys a level of customer loyalty often vs cult membership.No one expects any competing services to push apple off the the top of app hill quickly. Because july, the app store has provided throughout 800 million downloads from throughout 25, 000 free and payed apps.Compared, yahoo android market offers 2, 300 software, and rim assures 1, 000 by in the present day.The emerging app stores are often termed contenders to be no.2 to apple mackintosh, Though one survey firm expects Android phone sales to surpass the iPhone by 2012, Based totally on expected gains in Android apps. For stylish-Phone pet owner, the Pandora Charms app wars provide best thing.Companies will be tripping over each other to provide and promote down-Loadable programs that entertain, add economy and put new levels of gee-Whiz in cell phones. But for the firms, mobile programs are shaping up as the next battlefront as companies fight for"Mind stock"Of the designers.With the addition in recent years of smart phones running on os's from apple, google and very quickly a new system from palm, there is growing expectation that that is a will see a shakeout and less successful companies will exit.In ctia keynote, verizon communications leader ivan seidenberg predicted that the current lineup will shrink. Builders say it's expensive and time-Consuming to write a program for one platform make it work in the others.Chris criswick, us web design manager and ceo of canadian game company magmic, said his company typically writes games first for the iphone because the app store is the most important marketplace.His creative designers then"Interface"This game to work on windows mobile, blackberrys and mobile.His organisation's games are not rewritten to run on nokia phones, he was quoted saying. Companies attempt to build"Environments"Around their phones that ensure these companies still around if a game of musical chairs breaks out, and they need creators for that, said broadpoint amtech analyzer mark mckechnie. "It's like the early days of the personal pc when the ibm pc-Compatible platform won over apple because it was easier to progress software for, mckechnie menti one d. "The big land grab, British survey firm informa telecoms media expects the app world dynamics to reshape the smart-Phone area.Nokia has been losing market share but will remain the world leader because of its decision to make its symbian computer"Free, meaning that the underlying code is openly distributed and can be used without having to pay a licensing fee. Yahoo open-Source os in this handset, android mobile phone, is also likely to prosper and drive the google phone to higher sales than apple by 2012, informa analyzer gavin byrne wrote in a march report. George linardos, nokia's second in command for product media, said carriers and developers would rather a single platform, but the truth is that the smart-Phone world is made up of heavyweight companies with many more loyal customers. "We've been disseminating content for four years, linardos defined. "We now have an addressable base of 50 million devices.At ovi, we've looked at what we've done correctly and what we've done wrong, and we're moving it all into one place. "There's not really only one platform to get this content, he explained. "Doable 'sophie's choice.' Developers don't have to choose and live with it,